Our Story

I used to think periods were simply inconvenient.

My cycle was regular, I rarely experienced severe period pain, and disposable pads were simply a part of everyday life. I didn't even know reusable cloth pads existed.

Then I discovered cloth pads, and the way I thought about menstruation began to change.

I realized how important it is to pay attention to our bodies—and how many choices we actually have.

I only wish I had discovered cloth pads sooner.

I hope more people will have the opportunity to try them and experience the comfort of cloth for themselves.

May each piece of hanafu bring a little more comfort and joy to everyday life.

Akemi Masuda
Head of Sales

At HANAFU, we believe that caring for ourselves, caring for others, and caring for the Earth are all connected.

Beyond creating products, we take action to support women's health, protect our local environment, and build a better future for the next generation.

Healthy forests are essential to a healthy planet.

We take part in local forest conservation activities to help protect the natural environment and preserve its richness for future generations.

By connecting with nature and our local community, we hope to inspire greater awareness of the environment and encourage people to care for the Earth in their everyday lives.

We believe that every woman deserves access to menstrual products and the opportunity to care for her own body with dignity.

In underserved communities in Cebu, Philippines, we provide reusable cloth pads to women and girls who face difficulties accessing menstrual products.

Through this initiative, we hope to ease the financial burden of menstruation, support menstrual health, and empower women and girls to live with greater comfort and confidence.